Senior SEO Specialist (SEO + GEO)

Based in MexicoFull-TimeSenior

Salary not disclosed

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Job Details

Have 5+ years of SEO experience.
Bring deep technical SEO expertise across crawlability, indexation, structured data, Core Web Vitals, and site architecture.
Have hands-on experience with Ahrefs, Screaming Frog, Google Search Console, and GA4.
Have experience with AI-visibility platforms such as Otterly, Profound, or similar tools.
Bring practical GEO/AEO experience, including optimizing content for AI Overviews or LLM citations and demonstrating measurable results.
Understand content optimization, keyword research, information architecture, and internal linking.
Use data to identify and prioritize SEO opportunities and connect organic performance to paying customers.
Have experience working cross-functionally with content, product marketing, analytics, design, and engineering teams.
Have strong communication skills and the ability to influence stakeholders and present strategic recommendations.
Have an analytical and structured approach to problem-solving, focused on measurable outcomes.
Have English proficiency at B2 level or higher for professional communication.

Own the technical SEO strategy and execution for the company’s web presence, including crawlability, indexation, structured data, sitemaps, canonical tags, redirects, site architecture, and Core Web Vitals.
Conduct technical SEO audits using Screaming Frog, Ahrefs, and Google Search Console, and prioritize improvements based on business impact.
Develop content architecture and internal linking strategies, and translate search and GEO intent into actionable content briefs.
Partner with content teams on editorial strategy, including bottom-funnel content, competitor comparison pages, category content, and topic clusters.
Optimize content structure and formatting for AI Overviews, LLM-powered search, and other emerging search experiences.
Build the Generative Engine Optimization strategy and track AI visibility and share of voice across core categories.
Implement entity, schema, and content strategies that strengthen how LLMs interpret and represent the business.
Set the direction for link building and off-page SEO, and guide digital PR and outreach initiatives.
Monitor backlink health and assess how off-page signals influence traditional rankings and AI trust signals.
Present SEO and GEO performance, insights, and strategic recommendations to marketing leadership.

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