Paid Social / Meta Ads Specialist
New
J
JobgetherDigital advertising
Based in Denmark, Standard evening shift of 6:30 PM–3:30 AM, with an adjusted 6:30 PM–12:00 AM shift potentially available depending on policy and operational requirements.Full-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- Excellent written and verbal communication skills in English.
- Experience
- 3+ years of hands-on experience managing Meta Ads campaigns across Facebook and Instagram.
- Required Skills
- Google Analytics
Requirements
- Have 3+ years of hands-on experience managing Meta Ads campaigns across Facebook and Instagram.
- Have managed real advertising budgets and optimized campaigns toward measurable conversion goals.
- Demonstrate success with lead generation, appointment booking, demo, signup, or trial-based acquisition funnels.
- Understand Meta campaign structures, audience targeting, retargeting, lookalike audiences, and exclusion strategies.
- Be able to develop ad concepts, write copy, brief visual assets, and rapidly test creative variations.
- Have working knowledge of landing page optimization and conversion-focused copywriting.
- Understand Meta Pixel, Conversion API, conversion events, and attribution.
- Be familiar with Google Analytics, Google Tag Manager, or comparable analytics and tracking platforms.
- Have experience using AI tools for creative generation, copywriting, landing page development, research, or workflow automation.
- Translate campaign data into actionable optimization decisions and independently manage budgets, pacing, priorities, and reporting.
- Have excellent written and verbal communication skills in English.
- Experience with SaaS, software, digital products, B2B or high-intent lead generation, CRM or marketing automation platforms, or other paid social channels is preferred or desirable.
Responsibilities
- Plan, launch, optimize, and scale Meta Ads campaigns across Facebook and Instagram.
- Build campaigns for lead generation, demo bookings, appointments, trial signups, and other high-intent conversions.
- Develop audience strategies using interest targeting, lookalike audiences, retargeting, exclusions, and funnel-stage segmentation.
- Manage advertising budgets and pacing in line with lead quality, pipeline contribution, and business outcomes.
- Develop and test creative concepts, messaging, hooks, formats, offers, and ad copy using structured testing frameworks.
- Use AI tools to accelerate creative production, research, copy development, and campaign experimentation.
- Own or support paid-campaign landing pages and maintain consistent messaging through forms, thank-you pages, and booking flows.
- Implement and maintain Meta Pixel, Conversion API, conversion events, and reliable attribution.
- Monitor acquisition KPIs, identify funnel drop-offs, and recommend improvements across ads, pages, tracking, and conversion flows.
- Report on performance and collaborate with cross-functional teams on campaign offers, audiences, lead quality, and sales capacity.
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