Facebook Ads Specialist - B2B Performance Marketing
New
P
PavagoB2B performance marketing
Philippines, Pakistan, or Latin America, U.S. Client Business Hours / Required Time-Zone OverlapFull-Time
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Languages
- Fluent English
- Required Skills
- Lead GenerationA/B testingCRM
Requirements
- Have proven hands-on experience managing high-budget Facebook Ads campaigns.
- Experience managing $1,000+/day in ad spend is strongly preferred.
- Have strong experience with B2B Meta advertising and lead generation.
- Demonstrate advanced proficiency in Meta Ads Manager.
- Have experience with Instant Forms, Meta Pixel, Conversion API (CAPI), off-platform conversion tracking, and automated rules.
- Understand CPL, CPA, MQLs, ROAS, and pipeline performance.
- Have experience using CRM or marketing automation tools to evaluate downstream lead quality.
- Have strong analytical and optimization skills.
- Be fluent in English with strong written communication.
Responsibilities
- Own end-to-end Facebook/Meta Ads strategy for B2B campaigns.
- Manage and optimize approximately $4,000/day in ad spend.
- Build and test custom, lookalike, and interest-based audiences.
- Develop targeting strategies for B2B decision-makers.
- Brief creative teams on concepts, messaging, and testing opportunities.
- Run structured A/B and multivariate tests.
- Monitor daily budget pacing and reallocate spend based on performance.
- Track CPL, CPA, MQL volume, and pipeline contribution.
- Identify creative fatigue and underperforming campaigns.
- Provide performance updates and recommendations to leadership.
View Full Description & ApplyYou'll be redirected to the employer's site
