Performance Marketing Manager (Host Growth - B2B)
New
P
PadSplitAffordable housing
This is a fully remote position open to anyone in South America.ContractManager
Salary25,000 - 35,000 USD per year
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Job Details
- Experience
- 5–7+ years managing paid media campaigns
- Required Skills
- TableauLead GenerationA/B testing
Requirements
- Have 5–7+ years managing paid media campaigns with direct-response KPIs and a track record of scaling acquisition efficiently.
- Bring B2B acquisition experience from in-house or agency work; experience across a range of spend levels is preferred.
- Have deep hands-on experience with paid search and paid social platforms, including Google and Meta.
- Understand lead-generation strategy, landing page optimization, and A/B testing.
- Have experience implementing Meta CAPI.
- Have advanced reporting capabilities and hands-on experience with Rockerbox and GA4.
- Be proficient with data and BI tools such as Tableau, Supermetrics, or Looker.
- Have experience running rigorous tests and scaling structured experimentation programs.
- Be organized and able to manage multiple campaigns and priorities simultaneously.
- Be able to present insights clearly, influence stakeholders, and collaborate cross-functionally.
Responsibilities
- Drive B2B paid acquisition strategy and execution across paid search, paid social, display, retargeting, and other channels.
- Optimize campaigns to meet CPA, CAC, ROAS, and volume targets while balancing efficiency and scale.
- Allocate budgets across channels, campaigns, and audiences to maximize return and drive growth.
- Design and refine lead-generation strategies, using tools like Meta CAPI to improve signal quality and conversion tracking.
- Partner with design and marketing teams to test ad copy, creative, landing pages, and offers.
- Coordinate with external platforms, partners, and internal stakeholders to launch and refine campaigns.
- Analyze full-funnel performance to identify bottlenecks and conversion opportunities.
- Design and lead A/B testing across targeting, creative, bidding, and channel mix.
- Build dashboards, monitor performance, and share actionable insights and recommendations with stakeholders and leadership.
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