Senior Lifecycle Marketing Manager
New
M
MetaMaskWeb3 finance
UNITED STATES - Remote, LATAM - RemoteFull-TimeManager
Salary115,000 - 162,000 USD per year
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Job Details
- Experience
- 4-8 years of experience in lifecycle marketing
- Required Skills
- Project ManagementA/B testing
Requirements
- Have 4-8 years of experience in lifecycle marketing.
- Have built lifecycle user journeys from the ground up with little to no oversight on large userbases.
- Have practical experience executing in CEP systems such as Braze.
- Be familiar with marketing and analytical tools such as Segment, Mixpanel, and Preset.
- Have project management skills to manage multiple experiments at different stages.
- Be data-driven and results-oriented.
- Web3 experience is a bonus.
Responsibilities
- Oversee lifecycle strategy across Consensys products, including in-app notifications, in-app banners, push notifications, and full-screen modals.
- Determine channels and messaging throughout the user lifecycle, including new user education, activation, engagement, and retention.
- Set campaign strategy, brief the creative team, build targeting, perform campaign QA, and measure results.
- Develop an experimentation roadmap across lifecycle channels.
- Test and learn to identify effective content and messages for different audiences.
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