Staff Performance Marketing Manager
New
J
JobgetherB2B technology
Open to candidates based in Brazil, Mexico, Costa Rica, Chile, or Colombia.ContractStaff
Salary1,700 - 3,250 USD per month
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Job Details
- Experience
- 6+ years of experience in B2B or B2C multi-channel demand generation, growth marketing, lifecycle marketing, or a closely related discipline.
- Required Skills
- A/B testingHubSpot
Requirements
- Have 6+ years of experience in B2B or B2C multi-channel demand generation, growth marketing, lifecycle marketing, or a closely related discipline.
- Understand demand generation, customer acquisition, account growth, and funnel progression strategies.
- Demonstrate the ability to identify funnel or account-level challenges and translate insights into targeted, measurable marketing programs.
- Have experience planning, executing, and measuring lifecycle campaigns, ideally in a SaaS or technology environment.
- Have hands-on experience with Marketo, Eloqua, HubSpot, Braze, or an equivalent marketing automation platform.
- Have working knowledge of ABM/ABX and intent-data platforms such as 6sense or Demandbase.
- Bring analytical and problem-solving experience with data sources, data mapping, campaign logic, testing, conversion analysis, and ROI measurement.
- Manage multiple complex priorities independently with strong project management and execution skills.
- Understand creative best practices and have experience collaborating with creative teams.
- Work effectively across functions and influence outcomes without direct people-management responsibility.
Responsibilities
- Own a portfolio of always-on, campaign-connected, and emerging demand generation programs.
- Diagnose where audiences and accounts are stalled in the buying journey and develop programs to improve progression and conversion.
- Plan, build, launch, measure, and optimize demand generation, lifecycle, account-based, nurture, and signal-based programs.
- Lead onboarding, nurture, retention, and win-back lifecycle initiatives.
- Build and deploy programs using marketing automation platforms, including setup, testing, QA, tracking, and execution.
- Monitor funnel velocity, conversion rates, campaign performance, and ROI to identify optimization opportunities.
- Develop testing plans and conduct A/B tests with analytics teams.
- Create program and creative briefs and coordinate execution with internal teams and agency partners.
- Manage program timelines, budgets, tracking requirements, reviews, deployment, and results reporting.
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