Product Marketing Lead, Intelligence Center X

New

SiemensEnterprise software, AI

United States (Remote)Full-TimeLead

Salary124,000 - 223,100 USD per year

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Job Details

Experience: 12+ years of progressive experience in Product Marketing, Solutions Marketing, Portfolio Marketing, or a related strategic marketing function.

Bring 12+ years of progressive experience in Product Marketing, Solutions Marketing, Portfolio Marketing, or a related strategic marketing function.
Demonstrate success developing and executing marketing strategies across multiple products within a technology portfolio.
Have experience marketing enterprise software, AI, data platforms, application development technologies, cloud solutions, or related technical products.
Show a track record of developing portfolio-level positioning, messaging, and go-to-market strategies.
Understand enterprise AI, agentic workflows and AI systems, and AI application development.
Understand ontologies, semantic technologies, data, and knowledge graphs.
Understand enterprise software platforms and how complex technology portfolios are positioned, packaged, and brought to market.
Connect technical innovation to measurable customer and business outcomes.
Bring strategic communication, storytelling, and narrative-development skills.
Influence senior stakeholders and drive alignment across functions and business units in a matrixed organization.
Simplify complex technical concepts for executive and technical audiences.

Define and communicate how the Intelligence Center X portfolio enables customer and business outcomes.
Develop the portfolio's “better together” story and explain how its products interact and contribute value.
Establish approved messaging and positioning for Intelligence Center X and its core components.
Create and maintain a messaging framework that aligns product narratives with portfolio strategy.
Develop positioning and value propositions for executive, technical, developer, IT, engineering, operations, AI, data, and business audiences.
Translate AI, application development, graph technology, ontology, machine learning, and data capabilities into customer benefits and market differentiation.
Partner with Product Marketing Managers to create integrated go-to-market stories and launch strategies.
Collaborate with Brand, Solutions Marketing, Demand Generation, Product Management, Sales, and Executive Leadership to activate messaging.
Establish messaging standards, governance processes, and alignment mechanisms across the organization.
Refine the portfolio narrative using market trends, customer feedback, competitive insights, and product evolution.

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