Sr. Product Marketing Manager

New
Z
ZapierAutomation software
Remote (US)Full-TimeSenior
SalaryUnited States: US $174.2K – $261.2K • Offers Equity • Offers Bonus; Canada: CA$174.2K – CA$261.2K • Offers Equity • Offers Bonus
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Job Details

Experience
8+ years in product marketing with meaningful time supporting enterprise sales

Requirements

  • Have 8+ years of product marketing experience, including meaningful time supporting enterprise sales.
  • Have previously achieved product-market fit for a new product.
  • Have experience turning pricing and packaging experiments into a repeatable motion that reached customers and closed revenue.
  • Understand technical concepts such as MCP or agent-based workflows and explain them clearly to C-level buyers.
  • Be comfortable with enterprise buyers, including shaping proposals, supporting demos, and translating feedback into product and go-to-market inputs.
  • Use customer conversations, deal feedback, and packaging experiments to form data-informed recommendations.
  • Collaborate asynchronously through clear written updates, concise documentation, and reliable follow-through.
  • Actively use AI tools to work efficiently; building automations is preferred.

Responsibilities

  • Lead enterprise go-to-market strategy for new products such as Sidekick, defining commercial packaging from design partnerships through general availability.
  • Help shape the enterprise ideal customer profile and go-to-market motion into a focused, repeatable approach.
  • Own the governance story, including positioning secure authentication, identity management, and safety with agent use.
  • Shape talk tracks around Zapier's differentiators and how they appear in the product.
  • Work with the customer advocacy team on case studies and proof points for enterprise buyers.
  • Bring product-level depth to competitive deals by grounding why Zapier wins in specific workflows and features.
  • Collaborate with product marketing managers on positioning, launches, and stories that support enterprise deals.
  • Partner with Product and Sales to shape and close enterprise opportunities involving new platform capabilities.
  • Translate product updates into field-ready materials with revenue enablement and relay deal feedback to Product on commercial readiness.
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United States: US $174.2K – $261.2K • Offers Equity • Offers Bonus; Canada: CA$174.2K – CA$261.2K • Offers Equity • Offers Bonus
Apply Now