Senior Product Manager, Audience Lifecycle Tools

New

NPRMedia technology

Remotely from a location of your choosing within the United States that is supported by NPRFull-TimeSenior

Salary132,915.86 - 151,852.82 USD per year

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Job Details

Have 5+ years of digital product management experience managing complex platforms and delivering measurable business or audience outcomes.
Bring substantive experience with enterprise marketing automation platforms, customer data platforms, or audience lifecycle suites.
Have experience with platforms such as Salesforce Marketing Cloud, Piano.io, Braze, or Segment.
Translate cross-departmental requirements into user stories, technical specifications, and prioritized roadmaps.
Have led technical software migrations, vendor integrations, or enterprise tooling rollouts.
Have a data-informed product development background, including digital analytics, cohort tracking, and structured A/B testing.
Hold a bachelor's degree in Computer Science, Information Systems, Business Administration, Marketing, or a related field, or have equivalent practical experience.
Preferred: experience in media, digital publishing, nonprofit, or subscription- or membership-driven organizations.
Preferred: experience implementing AI-enabled automation or algorithmic segmentation in marketing workflows.
Preferred: familiarity with user privacy regulations, consent frameworks, and consumer data compliance standards.
Demonstrate systems thinking, internal tool enablement, data literacy and attribution, cross-functional influence, and iterative problem solving.

Lead the product roadmap for NPR's audience lifecycle and martech ecosystem, including Piano.io and Salesforce Marketing Cloud.
Translate stakeholder requirements into prioritized engineering backlogs.
Build, configure, and operationalize audience activation tools, self-serve processes, user permissions, and governance guardrails.
Partner with cross-divisional teams to develop automation for email discovery, content re-engagement, recurring donations, and win-back journeys.
Work with Data and Analytics teams on CDP segmentation, tracking taxonomy, and attribution modeling.
Drive technical development and platform enhancements for NPR's editorial newsletter suite.
Evaluate and deploy practical AI and automation capabilities in lifecycle workflows.
Design personalization and segmentation workflows to support diverse audience engagement.
Write product documentation, establish lifecycle governance practices, and conduct internal training.

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