Senior Global Product Marketing Manager, Consumer Digital

New

JobgetherDigital healthcare

Fully remote position for candidates based in Canada.Full-TimeManager

Salary144,000 - 180,000 USD per year

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Job Details

Bachelor’s degree in Marketing, Business Administration, or a related field.
Significant product marketing experience, preferably in consumer technology, healthcare, digital health, or another technology-driven industry.
Experience successfully bringing digital products, features, or services to market.
Demonstrated ability to drive or influence adoption, engagement, retention, expansion, or other measurable consumer product outcomes.
Strong market research, analytical, strategic planning, and business acumen skills.
Ability to turn complex customer and market insights into clear, actionable strategies and recommendations.
Strong communication, storytelling, presentation, and stakeholder-management capabilities.
Experience influencing cross-functional teams and leading initiatives with multiple stakeholders.
Strong project management skills, including managing timelines, competing priorities, and delivery in complex environments.
Customer-first approach connecting consumer needs, market dynamics, and business objectives.
Ability to create clarity from ambiguity and independently move complex projects forward.
An MBA or other advanced business qualification is an asset.
Experience in digital health, patient engagement, consumer healthcare, or international product marketing is an advantage.

Lead global product marketing strategies for consumer-facing digital products, features, and services throughout their lifecycle.
Conduct market research and competitive analysis to identify consumer needs, trends, opportunities, and strategic priorities.
Develop product positioning, messaging, value propositions, and go-to-market strategies for target audiences and markets.
Create and maintain go-to-market playbooks supporting launches, adoption, engagement, retention, and growth.
Partner with product, marketing, revenue, sales, customer support, and other teams to align launch plans and business objectives.
Develop pricing, placement, and promotional strategies that balance customer value with commercial goals.
Monitor product performance, customer engagement, and market signals to identify opportunities for optimization and growth.
Translate customer feedback and market insights into recommendations that influence product strategy and future development.
Communicate priorities, launch plans, progress, results, and recommendations to stakeholders to drive cross-functional alignment.
Manage complex initiatives across teams, timelines, and resources while using data and customer insights to inform product decisions.

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