Channel Marketing Manager
H
HighwireB2B marketing communications
Remote, US-based (or NY/SF office). We hire for fully remote roles in the following states: California, Colorado, Connecticut, Florida, Georgia, Illinois, Iowa, Kansas, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, and Washington, D.C.ContractManager
Salary90,000 - 125,000 USD per year
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Job Details
- Experience
- 8 years in B2B marketing
- Required Skills
- Project Management
Requirements
- Have 8 years of B2B marketing experience with direct ownership of social, email, and online event channels.
- Bring advanced HubSpot Marketing Hub experience across workflows, sequences, lead scoring, and reporting.
- Have a track record of building lifecycle and nurture programs that moved leads into pipeline.
- Have experience producing webinars and LinkedIn Lives using platforms such as ON24, Zoom Webinars, Goldcast, or StreamYard.
- Be fluent with social management tools such as Sprout Social or Hootsuite, and LinkedIn Campaign Manager.
- Have strong analytics skills in GA4 and HubSpot and turn data into clear recommendations for senior audiences.
- Have strong project management skills across multiple workstreams.
- Write social, email, and event copy.
- Be comfortable using AI tools across content, workflow, and reporting.
- Have experience directing contractors and partnering with team members on execution.
Responsibilities
- Set channel strategy, goals, and the integrated marketing calendar in line with VP priorities and sector GTM plans.
- Manage channel programs and launches from brief to delivery, tracking timelines, dependencies, owners, review cycles, hours, and deliverables.
- Set organic social strategy and editorial calendars, write priority content, and establish community engagement guidelines and escalation paths.
- Own HubSpot marketing automation architecture, including workflows, email sequences, lists, forms, and landing pages.
- Design lifecycle, nurture, re-engagement, and post-event programs, and build lead segmentation, scoring, and lifecycle stage definitions.
- Own online events end to end, from topic planning and speaker coordination through production, live moderation, and post-event follow-up.
- Align paid amplification with social, event, and nurture programs, including audience segments, creative inputs, timing, and tracking standards.
- Build and maintain HubSpot and GA4 dashboards connecting channel activity to pipeline and revenue attribution.
- Set channel KPIs and benchmarks, and deliver monthly performance reporting and optimization recommendations to the VP of Marketing.
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