Sr. Global Product Marketing Manager, Consumer Digital
New
J
JobgetherDigital healthcare
Based in United StatesFull-TimeSenior
SalaryCompetitive base salary estimated at $144,000–$180,000 USD
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Job Details
- Required Skills
- Project ManagementMarket Research
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related discipline.
- Strong product marketing experience in consumer technology, healthcare, digital health, or a closely related industry.
- Experience successfully bringing digital products, features, or services to market.
- Demonstrated success driving adoption, engagement, retention, expansion, or other measurable growth outcomes for consumer-facing products.
- Capabilities in market research, competitive analysis, analytics, strategic planning, and business decision-making.
- Ability to turn customer and market insights into clear, differentiated, actionable business strategies.
- Communication, storytelling, presentation, and stakeholder-influencing skills.
- Ability to lead cross-functional initiatives involving multiple teams, stakeholders, and priorities.
- Project management skills, including managing complex programs in a dynamic environment.
- Customer-first mindset that connects consumer needs, market dynamics, and business objectives.
- MBA or another advanced business qualification is an advantage.
- Experience in digital health, patient engagement, consumer healthcare, or international/global product marketing is a plus.
Responsibilities
- Conduct market research and competitive analysis to identify consumer needs, opportunities, trends, and competitive dynamics.
- Develop positioning, messaging, go-to-market strategies, and lifecycle plans for digital products, features, and services.
- Partner with product, marketing, revenue, sales, and customer support teams to align launch plans, priorities, and commercial objectives.
- Create scalable go-to-market playbooks to support launches, adoption, engagement, retention, and growth.
- Develop pricing, placement, and promotional strategies that balance customer value with business goals.
- Monitor product performance and customer engagement to identify optimization and growth opportunities.
- Translate customer feedback, behavioral insights, research, and performance data into recommendations for product strategy and development.
- Coordinate timelines, resources, stakeholders, and priorities for complex cross-functional initiatives.
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