Digital Content Marketing Manager
New
J
JobgetherConsumer packaged goods
Based in the United StatesFull-TimeManager
Salary95,000 - 100,000 USD per year
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Job Details
- Experience
- Seven to ten years of experience in digital marketing, ecommerce, content strategy, SEO, digital shelf optimization, website optimization, or a related discipline.
- Required Skills
- Project ManagementSEO
Requirements
- Bachelor's degree in Marketing, Digital Marketing, Communications, Business, Ecommerce, or a related field, or equivalent relevant professional experience.
- Seven to ten years of experience in digital marketing, ecommerce, content strategy, SEO, digital shelf optimization, website optimization, or a related discipline.
- Consumer packaged goods (CPG) experience is strongly preferred.
- Ability to establish digital strategies, define KPIs, analyze performance data, and translate insights into business recommendations.
- Experience managing agency and vendor relationships and influencing cross-functional stakeholders without direct reporting authority.
- Strong understanding of SEO fundamentals, content optimization, structured data, website content strategy, and digital analytics.
- Experience with AEO, Generative Engine Optimization (GEO), or AI Visibility strategies is preferred.
- Familiarity with digital shelf analytics, ratings and reviews, content syndication, or related platforms is an advantage.
- Experience with tools such as Profound, Profitero, Bazaarvoice, or Syndigo is a plus.
- Strong project management, communication, prioritization, and executive presentation skills.
- Excellent analytical abilities and capacity to manage multiple initiatives, coordinate stakeholders, and deliver projects on schedule.
- An advanced degree or relevant certification in SEO, analytics, or project management is beneficial.
Responsibilities
- Develop and execute enterprise digital content strategy across brand websites, retailer platforms, digital shelf environments, and AI-powered search experiences.
- Lead SEO, AEO, and AI Visibility strategy and execution, including platform management, optimization roadmaps, agency direction, and performance reporting.
- Manage external agencies and technology partners supporting SEO, digital shelf analytics, ratings and reviews, content syndication, and digital content optimization.
- Establish digital content standards for product descriptions, SEO/AEO copywriting, enhanced content, brand shop content, imagery, and metadata.
- Oversee creation and optimization of new product content, enhanced content strategies, and retailer-specific assets.
- Manage website content workflows and optimization priorities in collaboration with brand teams.
- Develop project plans and timelines for content launches, coordinating approvals, dependencies, and retailer requirements.
- Define digital content and AI Visibility KPIs, analyze platform performance, and present recommendations and executive-level reports.
- Lead digital shelf optimization and ratings and reviews initiatives using analytics, platform providers, and consumer feedback.
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