Senior Product Marketing Manager, Corporate Internal Audit
New
F
FieldguideAudit SaaS
San Francisco, CA or Remote (USA)Full-TimeSenior
SalaryBase Salary $195K – $230K • Offers Equity • Offers Bonus
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Job Details
- Experience
- 10+ years of product or content marketing experience in internal audit or adjacent SaaS organizations, or equivalent internal audit experience with a fast ramp into marketing
- Required Skills
- Project Management
Requirements
- Bring 10+ years of product or content marketing experience in internal audit or adjacent SaaS organizations, or equivalent internal audit experience with a fast ramp into marketing.
- Write effectively across blogs, newsletters, case studies, and webinars.
- Be comfortable working in a fast-moving environment with an evolving roadmap.
- Own workstreams end to end, communicate status, and proactively surface blockers.
- Demonstrate strong project management skills and prioritize across concurrent workstreams.
- Adapt across tools and systems, find efficiencies, and use AI effectively.
- Understand the corporate internal audit landscape and how advisory firms operate.
- Bring fluency in corporate internal audit buyers, including CAEs, IA directors, and audit committee stakeholders, their pressures, and buying processes.
Responsibilities
- Develop product positioning, value propositions, and messaging that differentiate the product from competitors.
- Create and maintain buyer personas and plan and execute go-to-market strategies for product launches.
- Collaborate with product, marketing, sales, and customer success teams.
- Develop sales collateral, including presentations, product demos, white papers, and datasheets.
- Train sales teams on product features, benefits, and effective selling.
- Equip customer success with messaging and resources for adoption, retention, and expansion conversations.
- Shape partner-facing value propositions and repeatable sales plays and content for resellers.
- Build the corporate internal audit content engine, including webinars, events, sales decks, demos, one-pagers, and battle cards.
- Partner with Revenue Marketing on webinar and event topics, speakers, follow-up nurture paths, and reseller co-hosting.
- Own competitive intelligence and partner with sales and resellers on ICP, qualification criteria, and pricing and packaging feedback.
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