Email & SMS Production Specialist

New

Location: United States; Fully remote. We are not currently hiring international or California-based employees., Monday–Friday, 9am–6pm ETFull-TimeMiddle

Salary32 - 40 USD per hour

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Job Details

Experience: 2–4 years of hands-on experience building and sending email and SMS campaigns and flows in a DTC or ecommerce environment.
Required Skills: HTMLCSSShopifyMicrosoft OfficeA/B testing

Requirements

Have 2–4 years of hands-on experience building and sending email and SMS campaigns and flows in a DTC or ecommerce environment.
Bring Klaviyo troubleshooting expertise across flow triggers, event and profile data, filters, segmentation logic, and integrations.
Know HTML and CSS for email and be able to troubleshoot rendering issues across email clients and devices.
Have experience executing SMS campaigns and flows and understand TCPA and carrier compliance requirements.
Apply disciplined QA practices, including proofing, link testing, and rendering checks.
Have experience setting up A/B tests in an email or SMS platform and tracking campaign and flow performance metrics.
Be able to manage a high-volume send calendar and meet deadlines consistently.
Work effectively with copywriters, designers, and strategists, and proactively flag risks and issues.
Preferred: Klaviyo certification(s).
Preferred: Experience with Shopify and its Klaviyo integration, including troubleshooting data syncs and flow triggers.
Preferred: Familiarity with email deliverability best practices, including authentication, list hygiene, and sender reputation.
Preferred: Experience with RCS messaging or the health, wellness, or supplement industry, including compliant marketing claims.
Have an up-to-date Mac or Windows computer with antivirus protection, reliable high-speed internet, and a quiet, distraction-free workspace.
Be comfortable using Microsoft Office tools, including Excel, Outlook, Teams, Word, and OneDrive.

Responsibilities

Build, schedule, and send campaign emails, content emails, flows, transactional emails, and SMS/RCS campaigns and flows in Klaviyo.
Maintain the Klaviyo template and module library, naming conventions, and folder organization.
Build dynamic and personalized content using conditional blocks, product feeds, and profile and event properties.
Execute segmentation and audience logic according to the strategy set by the Senior Marketing Manager.
Set up and execute A/B tests for subject lines, content, send times, and flow branches.
Self-review builds by proofing, testing links, checking rendering, and verifying personalization before QA.
Monitor deliverability, list hygiene, and flow health, and flag issues to the Senior Marketing Manager.
Ensure SMS/RCS sends comply with TCPA and carrier requirements, including consent, opt-out language, quiet hours, and character and encoding limits.
Troubleshoot flow triggers, filters, and data syncs across Shopify and other connected platforms.
Track and report campaign and flow performance, document builds and configurations, and contribute to execution SOPs.

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