Email & SMS Specialist

Twin HealthDigital health

Location: Remote, USA; This remote opportunity based out of the U.S.Full-TimeMiddle

SalaryThe compensation range for this position is $90,000 - $115,000 annually.

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Job Details

Have 4+ years of experience in email marketing or marketing automation.
Have hands-on experience with Braze or a comparable ESP/CDP preferred.
Have direct experience launching or scaling an SMS program.
Understand SMS consent and TCPA compliance basics.
Understand deliverability and inbox-placement mechanics, including sender reputation, authentication, list hygiene, and Promotions-tab avoidance.
Be comfortable working with lead-level data and campaign reporting in a CRM such as Salesforce and a marketing automation platform.
Have experience designing and reading A/B tests.
Be comfortable executing within a channel strategy set by someone else rather than setting standalone channel direction.
Regulated-industry experience with consent and compliance requirements beyond standard CAN-SPAM is preferred.
SQL literacy is preferred.
Experience partnering with a channel-orchestration manager or director rather than independently owning multi-channel strategy is preferred.

Own email execution, including creative testing, cadence, segmentation, and the day-to-day Braze platform relationship.
Resolve the Gmail Promotions inbox-placement issue that is limiting email reach and content testing.
Build Twin’s first SMS program on the existing Braze platform.
Manage SMS consent and TCPA compliance for the new channel.
Log creative, cadence, and segment decisions, including what was considered, chosen, and why.
Ensure every send can be joined to an individual lead record.
Design and run email and SMS A/B tests with a stated hypothesis and success metric before launch.
Extend the existing Motivation vs. Barrier messaging framework to SMS.
Partner with Marketing on creative production and approval, tagging and measuring content.
Use AI tools such as Claude to draft creative variants and accelerate reporting.

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