Senior Performance Marketing Specialist

New

Location: United States; Remote or onsite for candidates located near an officeContractSenior

Salary not disclosed

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Job Details

Have 5 to 8 years of performance marketing experience with significant expertise in SEM and paid search.
Have advanced experience with Google Ads, Microsoft Ads, SA360, and other paid acquisition platforms.
Bring strong paid social experience across major digital advertising platforms.
Have experience managing substantial paid media budgets with measurable performance outcomes.
Have demonstrated experience managing and evaluating external agency partners.
Bring campaign QA experience across targeting, tracking, creative, campaign structure, budget pacing, and taxonomy.
Have experience using Google Analytics, Looker, Tableau, or comparable analytics tools.
Have experience interpreting attribution and performance data and translating findings into optimization strategies.
Have experience designing and evaluating A/B and multivariate tests across creative, audiences, landing pages, and bidding strategies.
Hold a bachelor's degree.
Bring strong organizational skills and attention to detail.

Own paid search strategy across Google Ads, Microsoft Ads, SA360, and related SEM platforms.
Develop keyword architecture, match type strategies, bidding frameworks, audience strategies, and budget allocation plans.
Oversee paid social strategy across Meta, Reddit, X, TikTok, and emerging channels.
Manage campaign performance using CPA, ROAS, LTV to CAC efficiency, payback periods, and overall growth.
Serve as the primary day-to-day partner for external agencies managing paid search, paid social, video, and programmatic campaigns.
Review campaign builds, targeting, creative, tracking, tagging, budget pacing, and other quality requirements before launch.
Develop and manage a testing roadmap across creative, audiences, landing pages, bidding strategies, and campaign structure.
Build and maintain dashboards and performance reporting frameworks.
Analyze campaign performance, attribution, budget pacing, and acquisition trends, and communicate recommendations to stakeholders.
Oversee agency execution of programmatic campaigns and evaluate emerging channels, sponsorships, and media partnerships.

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