Influencer Marketing Team Lead
New
U
United TechSocial networking
Listing location: Kyiv; Workplace type: Remote; Work from our Kyiv hub or remotely with a flexible scheduleFull-TimeLead
Salary not disclosed
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Job Details
- Languages
- English at B2 level or higher
- Experience
- 1+ year of experience across the full influencer marketing cycle
- Required Skills
- Microsoft Excel
Requirements
- Have 1+ year of experience across the full influencer marketing cycle, including search, vetting, negotiations, briefing, agreements, payment, publication and analysis.
- Provide cases of driving traffic, sign-ups or other target actions and explain your personal contribution, budget and results.
- Have hands-on experience with ad integrations and short-form video on Instagram and/or TikTok, Reddit, Quora and similar platforms.
- Be able to adapt influencer marketing approaches to other channels.
- Have experience with manual search and influencer discovery and analytics tools, including audience and fake-activity checks.
- Be confident negotiating prices and test and repeat placements with creators directly and through intermediaries.
- Be able to independently manage budgets, multiple placements and deadlines using Excel, Google Sheets or a CRM.
- Understand UTM tags, web analytics, conversion and cost per lead, and attribution limitations.
- Demonstrate ownership of the full placement cycle through analysis, persistence in negotiations, and analytical and creative hypothesis testing.
- Have English proficiency at B2 level or higher.
Responsibilities
- Build and lead a team of 2–3 people, including SMM, influencer/outreach and community roles.
- Find influencers, creators and communities through manual search, referrals, analytics tools and local agencies, and maintain a database of contacts and placements.
- Assess audience fit by GEO and language, real reach, engagement, comment quality and signs of fake activity.
- Negotiate pricing, test and package placements, and timelines with creators, managers and agencies.
- Prepare briefs, scripts and key messages with calls to action to visit the website.
- Run ad integrations and content seeding across Instagram, TikTok, Facebook, Reddit and Quora, adapting content to each platform.
- Manage the product’s social media channels, agreements, content usage rights, payments, publication calendar and delivery.
- Set up click and lead tracking using UTM tags, links and events with the analytics team.
- Analyze traffic quality, conversion and cost per result; test hypotheses, repeat winning placements and reallocate the budget.
- Prepare regular budget and results reports with conclusions and a plan for the next cycle.
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