Marketing & Data Analyst
New
R
RNK HealthTelehealth
Remote | Worldwide, 14:00-22:00 EEST (Kyiv time)Full-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 3+ years
- Required Skills
- SQLGCPGoogle AnalyticsMicrosoft ExcelGoogle SheetsBigQuery
Requirements
- 3+ years of experience in marketing, product, or data analytics.
- Strong experience with Mixpanel, GA4, or similar analytics platforms.
- Expertise in Google Tag Manager (GTM) including event setup, debugging, and web/server-side tracking.
- Hands-on experience with Meta and Google pixels, Conversion APIs, and marketing platform integrations.
- Strong understanding of attribution modeling and marketing data discrepancies.
- Solid knowledge of CAC, ROAS, CR, LTV, retention, churn, and cohort analysis.
- Hands-on experience with BigQuery, GCP, and large customer datasets.
- Proficiency in SQL and Google Sheets or Excel.
- Strong attention to detail with the ability to independently identify and resolve data issues.
- Ability to synthesize complex data into clear business insights.
Responsibilities
- Analyze performance across the customer journey from acquisition and funnel conversion to subscription performance, retention, and LTV.
- Track key metrics including CAC, ROAS, CR, cohorts, rebills, cancellations, refunds, and churn.
- Identify trends and performance changes to provide actionable insights for business and marketing teams.
- Analyze user behavior and evaluate A/B tests across landing pages and pricing.
- Manage attribution across Meta, Google, and internal platforms to ensure data integrity.
- Set up, maintain, and troubleshoot tracking via GTM, including server-side events and platform integrations.
- Ensure data accuracy and proactively resolve discrepancies in reporting systems.
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