Senior Customer Marketing Manager
New
B
BILLFintech
Location: United StatesFull-TimeManager
Salary135,300 - 169,200 USD per year
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Job Details
- Experience
- 5+ years of experience in customer marketing, lifecycle marketing, growth marketing, integrated marketing, or a related discipline.
- Required Skills
- Project Management
Requirements
- Have 5+ years of experience in customer marketing, lifecycle marketing, growth marketing, integrated marketing, or a related discipline.
- Have experience leading product launches, customer education programs, webinars, or customer events from strategy through measurement.
- Build trusted partnerships with Product Marketing and other senior cross-functional stakeholders.
- Demonstrate strong project management skills and manage multiple complex priorities in a fast-paced environment.
- Define KPIs, evaluate performance, and turn insights into action.
- Demonstrate excellent written and verbal communication skills and the ability to influence and align partners.
- Have experience with marketing automation, customer communication, or webinar platforms such as Inflection, Pendo, Goldcast, or SFDC.
- Bring a customer-first mindset, strong attention to detail, and a bias toward ownership.
- Have experience in B2B, SaaS, fintech, payments, or product-led growth.
- Have a bachelor’s degree or equivalent practical experience.
Responsibilities
- Lead customer marketing strategy for Tier 1 product launches, monthly product showcases, and related education programs.
- Partner with Product Marketing on positioning, messaging, audience strategy, promotion, and measurement.
- Expand product showcases to Direct SMB/MM customers while continuing to serve accountant firms.
- Develop webinar and virtual lunch-and-learn strategies, and own targeting, programming, promotion, follow-up, and measurement.
- Serve as the Customer Marketing team’s webinar strategy and logistics expert.
- Develop strategies for in-person customer experiences, including audiences, objectives, formats, programming, promotion, and success measures.
- Provide the Events team with briefs, audience plans, and promotional support.
- Partner with Community on customer engagement, education, advocacy, and feedback.
- Develop and coordinate communications across email, in-product, web, webinars, community, and other channels.
- Align stakeholders, manage dependencies, establish operating rhythms, and represent the customer perspective in planning and decision-making.
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