Staff Product Manager, Consumer Growth Loyalty
New
A
AffirmFintech
Location: Remote USFull-TimeStaff
Salary204,000 - 264,000 USD per year
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Job Details
- Experience
- 8+ years in Product Management
- Required Skills
- SQLProduct ManagementCross-functional Team Leadership
Requirements
- Bring 8+ years of Product Management experience.
- Have a track record in consumer mobile apps, fintech, or neobanks.
- Have built or scaled a loyalty, rewards, or engagement program, such as card rewards, points, tiers, or subscription benefits.
- Understand earn and burn mechanics and how to make a program pay for itself.
- Have launched products from scratch.
- Have owned repeat usage, cohort retention, or share of wallet as a primary metric.
- Be comfortable building financial models and defending reward cost, funding mix, and payback.
- Bring strong UX instincts and a high bar for design.
- Have deep fluency in experiment design, incrementality or attribution, and LTV measurement.
- Have SQL/Amplitude-level self-serve data skills and a bias for shipping, learning, and iterating quickly.
- Have experience shipping consumer financial or regulated products and partnering with Risk/Credit, Legal, and Compliance.
- Bring cross-functional leadership experience, including leading without authority.
- Use AI tools such as Claude Code or Cursor to research, analyze, and prototype.
- Have a bachelor’s degree in a related field or equivalent practical experience.
Responsibilities
- Own the vision, roadmap, hypotheses, success metrics, and sequencing for Affirm’s consumer loyalty program.
- Launch rewards and tiers, including earn mechanics, member benefits, redemption, and product surfaces.
- Build engagement loops using progress, milestones, and personalized offers.
- Own program economics, including reward liability, funding mix, and incremental GMV relative to cost per member.
- Establish loyalty measurement with holdouts, incrementality testing, and long-run LTV measurement.
- Tune earn and burn rates and tier thresholds based on data.
- Partner with Risk, Credit, Legal, Compliance, Finance, and Marketing to design compliant, clearly disclosed rewards.
- Align senior stakeholders and coordinate dependencies across Card, Shopping, Servicing, and Marketing.
- Lead embedded engineering and design pods through ambiguity.
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