Product Manager, B2C
New
J
JobgetherConsumer EdTech
Based in IndiaFull-TimeManager
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Languages
- Excellent written and verbal English
- Experience
- 5+ years of product management experience
- Required Skills
- Product ManagementProduct AnalyticsA/B testing
Requirements
- Have 5+ years of product management experience within B2C digital products, consumer applications, SaaS, EdTech, subscription businesses, or other high-scale consumer experiences.
- Demonstrate success owning products with measurable impact on growth, engagement, retention, conversion, monetization, or other business outcomes.
- Bring hands-on experience with product analytics platforms such as Amplitude, Mixpanel, GA4, Firebase, or comparable tools.
- Understand consumer product funnels, including acquisition, activation, engagement, retention, conversion, churn, and LTV.
- Have experience designing, running, and analyzing A/B tests and product experiments.
- Have experience developing products involving personalization, recommendations, behavioral data, or adaptive user experiences.
- Translate user problems and insights into clear product opportunities.
- Have excellent written and verbal English and be able to communicate with senior leaders and cross-functional teams.
- Have experience with consumer subscription products, freemium models, or mobile applications.
- Be familiar with mobile product development across iOS and Android.
- Understand subscription economics, including conversion, churn, retention cohorts, ARPU, CAC, and LTV.
- Have experience working with AI/ML-powered consumer experiences, such as LLMs, personalization, recommendation systems, or conversational AI.
Responsibilities
- Own the end-to-end B2C product experience, including onboarding, assessment, learning, practice, AI coaching, subscription, and long-term engagement.
- Design onboarding experiences that help new users activate and understand the product's value.
- Build and optimize engagement loops and learning habits to encourage consistent usage.
- Monitor consumer product metrics, including activation, DAU/WAU, engagement, retention, conversion, subscription revenue, churn, and LTV.
- Partner with Growth and Marketing to optimize acquisition-to-conversion funnels and improve trial and subscription conversion.
- Collaborate with AI/ML teams on personalized learning paths, recommendations, AI coaching, and adaptive learning experiences.
- Lead A/B testing and experimentation across onboarding, learning journeys, engagement mechanics, paywalls, and subscription flows.
- Define and maintain a product roadmap based on user needs, behavioral data, experimentation results, and commercial priorities.
- Establish product success metrics and evaluate feature impact on user behavior, learning outcomes, and business performance.
- Synthesize user research, reviews, support feedback, behavioral data, and market trends into product decisions.
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