Director of Digital Strategy

New

Mexico. Argentina. Colombia. IndiaContractDirector

Salary not disclosed

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Job Details

Bring deep, cross-channel digital expertise.
Have 6–8+ years of technical experience.
Use an analytical, systems-oriented mindset and demonstrate strong funnel understanding.
Have hands-on CRM experience and general familiarity with property management systems.
Have end-to-end Google and Meta campaign management experience at property and corporate scale, including hundreds of concurrent campaigns.
Bring advanced technical SEO experience and current AEO/GEO experience.
Have experience with multi-level reporting, PropTech, and AI integration.
Bring experience with website/UX design, email, organic social, Google Business Profiles, reputation management, and ILS coordination.
Know Fair Housing advertising rules, including Meta's Special Ad Category.
Have a track record with SOPs, account consolidation, and vendor management.
Multifamily, hospitality, or home sales marketing experience is helpful but not required.
Brand website redesign or multi-brand agency experience is helpful but not required.

Audit website, SEO, AEO/GEO, paid media, email, organic social, reputation, and listings across six operating companies and the corporate brand.
Create formal portfolio-wide digital marketing SOPs.
Own Google and Meta campaigns at property and corporate levels, managing spend, duration, and performance in compliance with Fair Housing advertising requirements.
Advise marketing leaders on budget and channel decisions using data.
Lead technical and on-page SEO and optimization for AI answer and generative search platforms.
Build and maintain unified performance reporting across corporate, portfolio-company, and property levels, with periodic competitive benchmarking.
Migrate digital marketing accounts and platforms into a centralized, company-owned structure.
Own website strategy and execution across portfolio company sites, provide UX input to the corporate redesign, and connect campaigns to the site after launch.
Own corporate email strategy and execution, set portfolio email standards, and establish organic social strategy and standards.
Optimize Google Business Profiles, manage online reputation, coordinate ILS data and reporting, and hold vendors to defined standards.

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