Digital Marketing Manager
J
JobgetherB2B technology
The role is remotely based in India, with eligibility focused on Karnataka, Tamil Nadu, Telangana, Maharashtra, or Delhi.Full-TimeManager
Salary not disclosed
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Job Details
- Languages
- Strong English communication, writing, and copy-editing skills.
- Experience
- 5–8 years of proven digital marketing experience, ideally within B2B technology or a related industry across Asia-Pacific.
- Required Skills
- SalesforceSEODigital Marketing
Requirements
- Hold a bachelor's degree in Marketing, Communications, Business, or a related discipline.
- Have 5–8 years of proven digital marketing experience, ideally in B2B technology or a related industry across Asia-Pacific.
- Bring strong knowledge of SEM, SEO, paid media, social media, email, programmatic, and content marketing.
- Have experience with 6Sense, Demandbase, and related digital marketing technologies.
- Have hands-on experience with analytics, CRM, and marketing automation platforms such as GA4, Marketo, and Salesforce.
- Understand campaign measurement, attribution, performance optimisation, and data-driven marketing decision-making.
- Have project management skills and the ability to manage multiple priorities in a fast-paced, geographically distributed environment.
- Have strong English communication, writing, and copy-editing skills.
- Be able to adapt digital strategies to different regional markets, customer segments, and audience needs.
- Be able to build, guide, or influence high-performing teams, directly or indirectly.
- Be able to work independently in a remote-first environment while maintaining cross-functional relationships.
- Be willing to travel occasionally for team meetings, projects, or other in-person engagements.
Responsibilities
- Develop and execute regional digital marketing strategies that amplify global and regional campaigns across target markets and audiences.
- Partner with field marketing teams to understand sub-regional requirements and provide strategic and tactical digital marketing support.
- Design and activate account-based marketing programs supporting customer acquisition, engagement, lifecycle development, and retention.
- Plan, launch, manage, and optimise multi-channel campaigns across SEM, SEO, paid social, display, email, and programmatic.
- Develop channel optimisation strategies to improve efficiency, scalability, performance, and consistency across the region.
- Track, analyse, and report on KPIs including CPL, ROAS, CTR, conversion rates, engagement, and pipeline contribution.
- Use GA4, Salesforce, Tableau, Looker, and marketing automation tools to generate performance insights.
- Collaborate with marketing analytics teams to develop reporting frameworks and identify gaps against regional targets.
- Monitor digital marketing trends across APJ and identify opportunities, technologies, and approaches to test and scale.
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