Growth Marketing Manager (B2B SaaS / Cybersecurity)
J
JobgetherB2B cybersecurity
Based in India, Working hours aligned with or close to the Toronto time zone.ContractManager
SalaryCompetitive salary. Potential performance bonus tied to measurable business impact.
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Job Details
- Languages
- Strong written and spoken English
- Experience
- 3+ years of experience in B2B marketing, including at least 2 years with direct ownership of a marketing funnel
- Required Skills
- CybersecuritySEOHubSpot
Requirements
- Have 3+ years of experience in B2B marketing.
- Have at least 2 years of direct ownership of a marketing funnel.
- Bring experience in B2B SaaS, cybersecurity, IT services, or another technical B2B category.
- Demonstrate marketing growth success, including funnel ownership and measurable results.
- Have strong written and spoken English and communicate clearly with business and technical audiences.
- Have hands-on experience with marketing automation platforms; HubSpot experience is particularly relevant.
- Understand demand generation, nurture, conversion optimization, content marketing, and digital acquisition.
- Be able to work independently, prioritize effectively, and take ownership in a fully remote environment.
- Additional helpful experience includes managed-service-provider marketing, paid advertising, outbound marketing, or direct marketing.
Responsibilities
- Own and continuously improve the marketing funnel from awareness and lead generation through nurture, conversion, and booked sales opportunities.
- Develop and test positioning, messaging, and value propositions for businesses considering cybersecurity improvements or provider changes.
- Manage lead nurturing, email sequences, lead scoring, and follow-up workflows using marketing automation tools.
- Drive qualified traffic through content marketing, organic search, LinkedIn, and other relevant acquisition channels.
- Improve website conversion through landing pages, comparison content, pricing explainers, switching guides, and other high-intent assets.
- Create and coordinate articles, infographics, short-form videos, and other marketing content.
- Build the brand presence on LinkedIn and use the platform to generate website traffic and demand.
- Analyze funnel and campaign performance, identify growth opportunities, and guide experimentation and prioritization with measurable results.
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