Marketing Lead

New

VestdEquity management

This job is remote-first within India. You must be primarily India-based, IST 9:30am-6.30pmFull-TimeLead

SalaryUp to INR 40,00,000 depending on experience, plus equity

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Job Details

Experience: 12+ years of full-time marketing experience, including at least 5 years leading a marketing function or team.
Required Skills: SaaSHubSpot

Have 12+ years of full-time marketing experience, including at least 5 years leading a marketing function or team.
Show clear career progression with increasing scope, budget, or team size.
Bring B2B marketing experience, ideally in SaaS, fintech, or professional services selling to business decision-makers.
Have led brand, demand generation, content, paid media, and marketing operations.
Show a track record of building a marketing engine that drives awareness, engagement, and qualified pipeline, with measurable results.
Be hands-on with HubSpot or a similar marketing automation platform, Google Ads, and LinkedIn Ads, including budgets and performance reporting.
Have owned a budget and reported pipeline and ROI directly to senior leadership.
Have built programmes to improve brand visibility in AI search and generative discovery platforms, as well as traditional SEO.
Use AI tools for content drafting, campaign production, or automated reporting.
Demonstrate attention to detail and accuracy, with clear, direct written and in-person communication.
Be comfortable working across UK and India teams and time zones, and in a remote-first distributed team.
Be willing to travel to occasional events and get-togethers.

Set India's go-to-market strategy in line with global marketing goals and lead the transition to the Vestd India brand.
Own the website, SEO, content roadmap, and conversion performance.
Plan and run campaigns across paid, organic, email, social, and partner channels to build a qualified pipeline.
Position the equity management platform and provide sales materials; lead launches for new products and features.
Own HubSpot workflows, lead scoring, lifecycle stages, and attribution.
Report pipeline, campaign performance, and ROI to India and UK leadership.
Build ecosystem partnerships and lead PR, media relations, thought leadership, speaking opportunities, and events.
Own the marketing budget and lead annual planning and quarterly reviews.

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