- Shape and execute the PLG narrative to improve user discovery, trial, and upgrade conversion.
- Create and publish high-converting website content using Webflow.
- Plan and execute product launch campaigns across web, email, in-app, and social channels.
- Translate raw ideas from founders or prototypes into clear, conversion-ready marketing content.
- Develop and maintain GTM assets including pitch decks, one-pagers, and outbound materials.
- Record product demos and explainer content using tools like Arcade, Screen Studio, or Loom.
- Analyze competitors and market trends to refine product messaging.
Figma