Director of Community Growth & Monetization
P
PurpleShort-term rentals
Full Time Remote (LATAM only)Full-TimeDirector
Salary not disclosed
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Job Details
- Languages
- Excellent written and verbal English communication skills.
- Required Skills
- Project ManagementLead GenerationCRM
Requirements
- Have proven experience growing and engaging an online community, audience, email database, or digital platform.
- Bring strong experience in lead generation and lifecycle/email marketing.
- Have experience creating campaigns that generate measurable business outcomes.
- Understand audience segmentation, nurture, and conversion funnels.
- Have experience working closely with sales teams to convert marketing-generated leads.
- Bring a strong commercial and entrepreneurial mindset.
- Have excellent written and verbal English communication skills.
- Have strong analytical skills and comfort working with KPIs, attribution, and revenue data.
- Be highly organized, with strong project management and follow-through.
- Be proactive, resourceful, and comfortable operating independently.
- Have reliable high-speed internet, a personal work computer, a quality headset, and a dedicated workspace.
Responsibilities
- Own the strategy, programming, growth, and engagement of the Airbnb Tips & Tricks community and future communities.
- Create content, conversations, webinars, virtual programming, VIP experiences, and campaigns that increase community value and participation.
- Convert anonymous community members into opted-in, segmented CRM contacts and build member journeys from cold lead to client.
- Build lead-generation campaigns, lead magnets, surveys, reports, partnerships, referral campaigns, and nurture strategies.
- Activate agents, employees, leaders, vendors, and partners to contribute expertise and content to community growth.
- Develop affiliate offers, vendor relationships, sponsorships, VIP programs, and cross-selling campaigns for STR Home Loans and STR Insurance Advisors.
- Partner with the Events Coordinator to promote events, generate registrations, engage attendees, and repurpose event content.
- Connect community activity to appointments, opportunities, clients, and revenue; monitor lead quality and conversion.
- Report on community-driven pipeline, revenue, and ROI to Marketing and leadership.
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