Video Ads Copy Creative Strategist

New
P
PairedDTC fitness nutrition
Workable locations: Brazil. Mexico. South Africa. Romania. Serbia. Venezuela, Bolivarian Republic of, Must have meaningful overlap with US working hoursFull-Time
SalaryUp to USD $4,000/month, depending on experience
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Job Details

Languages
Excellent written English

Requirements

  • Have excellent written English and a strong command of tone, structure, and persuasion.
  • Have previous experience writing direct-response, performance, or social video ads.
  • Understand what makes video ads engaging and conversion-focused.
  • Be able to produce high volumes of quality work without quality dropping.
  • Be comfortable reviewing ad performance and extracting insights from spreadsheets.
  • Understand hooks, angles, CTAs, and iterative creative testing.
  • Be able to work independently in a fast-paced, remote environment.
  • Have meaningful overlap with US working hours.
  • Experience with running, fitness, nutrition, food, or wellness brands is a plus.
  • Experience writing for DTC/eCommerce brands is a plus.
  • Experience with Meta/Facebook and Instagram advertising is a plus.
  • Experience writing scripts for UGC or AI-generated video is a plus.

Responsibilities

  • Write approximately 100 video ad scripts per month initially, scaling to around 200 per month by December.
  • Write 60–90 second founder-style video ads about the product, the problem it solves, and why it matters.
  • Create short-form scripts for creators filming on their phones.
  • Write scripts designed for AI-generated video.
  • Analyze ad performance and identify which messaging, hooks, and angles are working.
  • Develop new scripts based on proven performance insights.
  • Adapt winning concepts into multiple variations without making them feel repetitive.
  • Brief each script with simple visual notes for the person creating the ad.
  • Work with the creative/performance team through Slack.
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Up to USD $4,000/month, depending on experience
Apply Now