Senior Performance Creative Strategist
New
I
inBeat AgencyPerformance marketing
Location: South Africa; Workplace: RemoteFull-TimeSenior
Salary not disclosed
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Job Details
- Languages
- Fluency in written and spoken English is required.
Requirements
- Fluency in written and spoken English.
- A strong portfolio showcasing strategic thinking, copywriting, and performance creativity across short-form and visual-first content.
- Exceptional writing ability, ideally in short-form, digital-first content.
- Experience interpreting performance data to inform creative pivots.
- Experience collaborating across teams and disciplines in a fast-paced environment.
- Deep understanding of consumer behavior, platform algorithms, and brand storytelling.
- A track record of developing performance-first creative and interpreting performance data to inform creative decisions.
- Confident leadership and communication skills, including the ability to inspire creative teams.
Responsibilities
- Lead creative strategy and messaging across multiple paid social accounts from brief through execution.
- Conduct performance-driven research and optimize messaging and briefs using ad-platform data and competitor monitoring.
- Develop creative concepts grounded in consumer insight and platform behavior.
- Write and guide copy and frameworks designed to influence perception and drive performance.
- Collaborate with design, editing, and media buying teams to align creative work end to end.
- Mentor junior creatives and support their execution and strategic development.
- Present creative ideas and directions to clients and internal teams.
- Translate performance data and qualitative feedback into actionable creative improvements.
- Monitor emerging trends, cultural shifts, and creative formats.
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