Video Ads Copy Creative Strategist
New
J
JobgetherDTC running and fitness
South Africa, Meaningful overlap with US working hours is required.Full-Time
SalaryUp to $4,000 USD per month, depending on experience.
Apply NowOpens the employer's application page
Job Details
- Languages
- Excellent written English
- Required Skills
- Slack
Requirements
- Have excellent written English and a strong command of tone, structure, storytelling, persuasion, and direct-response copywriting.
- Have previous experience writing performance marketing, direct-response, social media, or video advertising copy.
- Understand what makes video advertising engaging, persuasive, and conversion-focused.
- Be able to develop strong hooks, angles, calls to action, and messaging frameworks.
- Be able to analyze advertising performance and extract actionable creative insights from spreadsheets and performance data.
- Use performance evidence to guide creative decisions and develop iterations of successful concepts.
- Produce high volumes of quality creative work while maintaining strategic thinking, originality, and writing quality.
- Understand iterative creative testing and the relationship between messaging and advertising performance.
- Work independently, prioritize effectively, and deliver consistently in a fast-paced remote environment.
- Collaborate and communicate effectively in asynchronous digital environments.
- Have meaningful overlap with US working hours.
Responsibilities
- Write approximately 100 video ad scripts per month initially, with potential to scale toward approximately 200.
- Develop 60–90 second founder-style video scripts communicating customer problems, product benefits, differentiation, and reasons to act.
- Write short-form scripts for creators filming authentic, phone-based content.
- Develop scripts and concepts for AI-generated video formats.
- Analyze weekly advertising performance to identify effective hooks, angles, messages, structures, and creative approaches.
- Turn performance insights into new concepts and script variations.
- Adapt winning ads, hooks, and messaging into fresh, differentiated iterations.
- Create visual directions and production notes for creators and editors.
- Collaborate with creative and performance teams through Slack to review ideas and incorporate feedback.
View Full Description & ApplyYou'll be redirected to the employer's site
