- Develop digital-first strategies across brand, social, web, display, email, and emerging channels.
- Translate customer objectives, market insights, and performance data into creative briefs and strategic recommendations.
- Partner with Creative Leads, Designers, Copywriters, and Project Managers to develop creative concepts.
- Provide strategic guidance to customers throughout the creative process.
- Use research, audience insights, and competitive analysis to inform creative direction.
- Apply AI tools to research, ideation, concept development, and optimization.
- Contribute to testing frameworks that improve creative performance and campaign effectiveness.
- Present strategies and recommendations to customers and internal stakeholders.
- Share learnings, frameworks, and best practices with the Strategy team.
- Stay current on emerging platforms, technologies, consumer behavior, and creative trends.
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