Meta Ads Media Buyer & Creative Strategist

H
HuzzleMortgage lead generation
Must be based in Brazil, Work synchronously with the US-based team during Pacific Standard Time hoursContractMiddle
Salary not disclosed
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Job Details

Languages
Lead client-facing calls in English
Experience
3+ years hands-on Meta Ads experience
Required Skills
Lead Generation

Requirements

  • Have 3+ years of hands-on Meta Ads experience; agency or multi-brand experience is ideal.
  • Be based in Brazil.
  • Demonstrate ownership of campaign performance and business results, beyond campaign setup and optimization.
  • Have a background in lead generation, service-based businesses, agencies, or info products.
  • Have experience managing multiple accounts simultaneously.
  • Bring strong Meta Ads expertise, including testing, optimization, creative angles, hooks, and concepts.
  • Demonstrate an ability to beat existing controls with new creative strategies and measurable results.
  • Be able to diagnose whether performance issues stem from the offer, funnel, creative, audience, or campaign structure.
  • Understand CPL, CTR, CVR, CAC, cost per booked call, and cost per SQL.
  • Interpret performance data and explain the next action, rather than simply reporting metrics.
  • Be able to lead client-facing calls in English.
  • Be able to work synchronously with the US-based team during Pacific Standard Time hours.
  • Work as an independent contractor.

Responsibilities

  • Own end-to-end performance across 17 Meta ad accounts focused on mortgage-industry lead generation.
  • Originate ad angles, hooks, and scripts designed to outperform current controls.
  • Analyze CPL, CTR, CVR, and CAC to diagnose whether performance issues stem from the offer, funnel, or creative.
  • Write comprehensive creative briefs and independently manage the production workflow.
  • Lead client-facing calls in English, presenting data, insights, and strategic pivots.
  • Manage daily campaign optimizations and scale successful campaigns.
  • Maintain cost-per-booked-call targets.
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