Meta Ads Media Buyer & Creative Strategist
H
HuzzleMortgage lead generation
Must be based in Brazil, Work synchronously with the US-based team during Pacific Standard Time hoursContractMiddle
Salary not disclosed
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Job Details
- Languages
- Lead client-facing calls in English
- Experience
- 3+ years hands-on Meta Ads experience
- Required Skills
- Lead Generation
Requirements
- Have 3+ years of hands-on Meta Ads experience; agency or multi-brand experience is ideal.
- Be based in Brazil.
- Demonstrate ownership of campaign performance and business results, beyond campaign setup and optimization.
- Have a background in lead generation, service-based businesses, agencies, or info products.
- Have experience managing multiple accounts simultaneously.
- Bring strong Meta Ads expertise, including testing, optimization, creative angles, hooks, and concepts.
- Demonstrate an ability to beat existing controls with new creative strategies and measurable results.
- Be able to diagnose whether performance issues stem from the offer, funnel, creative, audience, or campaign structure.
- Understand CPL, CTR, CVR, CAC, cost per booked call, and cost per SQL.
- Interpret performance data and explain the next action, rather than simply reporting metrics.
- Be able to lead client-facing calls in English.
- Be able to work synchronously with the US-based team during Pacific Standard Time hours.
- Work as an independent contractor.
Responsibilities
- Own end-to-end performance across 17 Meta ad accounts focused on mortgage-industry lead generation.
- Originate ad angles, hooks, and scripts designed to outperform current controls.
- Analyze CPL, CTR, CVR, and CAC to diagnose whether performance issues stem from the offer, funnel, or creative.
- Write comprehensive creative briefs and independently manage the production workflow.
- Lead client-facing calls in English, presenting data, insights, and strategic pivots.
- Manage daily campaign optimizations and scale successful campaigns.
- Maintain cost-per-booked-call targets.
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