Media Buyer & Creative Strategist
New
C
Community Sports PartnersSports & Recreation
Buenos Aires, Buenos Aires, Argentina. Mexico City, Mexico City, Mexico. Bogotá, Bogota, Colombia. Rio de Janeiro, State of Rio de Janeiro, Brazil, 4+ hours of daily overlap with US Eastern TimeFull-TimeMiddle
Salary1,500 - 2,500 USD per month
Apply NowOpens the employer's application page
Job Details
- Languages
- Fluent English, written and spoken
- Experience
- 3+ years
- Required Skills
- Data AnalysisLead Generation
Requirements
- 3+ years of hands-on Meta buying experience in direct-response lead generation.
- Proven track record managing monthly budgets of $20K+ or scaling accounts significantly.
- Ability to articulate a formal testing methodology.
- Strong measurement literacy regarding attribution windows, click vs. view-through, and blended CAC vs. in-platform ROAS.
- Comfort with spreadsheet-level analysis and cohorting performance by creative.
- Fluent in written and spoken English.
- Full-time availability with 4+ hours of daily overlap with US Eastern Time.
- Demonstrated experience in local services, fitness, education, or events marketing.
- Familiarity with AI tools for creative generation and campaign analysis.
Responsibilities
- Manage Meta ad accounts end-to-end including structure, budgets, pacing, and scaling.
- Develop and maintain an always-on creative testing calendar with clear hypotheses.
- Analyze creative performance metrics like hook rate, hold rate, CTR, and CPL to brief the next variants.
- Brief and direct UGC creators and video editors; write hooks and ad copy.
- Manage full-funnel performance, including landing pages, lead forms, CAPI setup, and event match quality.
- Execute seasonal campaign planning for registration windows.
- Oversee localized campaigns using geo-radius targeting and remarketing.
- Report on weekly scorecards focused on business terms like registrations, CPL, and blended efficiency.
View Full Description & ApplyYou'll be redirected to the employer's site
