- Manage Meta ad accounts end-to-end including structure, budgets, pacing, and scaling.
- Develop and maintain an always-on creative testing calendar with clear hypotheses.
- Analyze creative performance metrics like hook rate, hold rate, CTR, and CPL to brief the next variants.
- Brief and direct UGC creators and video editors; write hooks and ad copy.
- Manage full-funnel performance, including landing pages, lead forms, CAPI setup, and event match quality.
- Execute seasonal campaign planning for registration windows.
- Oversee localized campaigns using geo-radius targeting and remarketing.
- Report on weekly scorecards focused on business terms like registrations, CPL, and blended efficiency.
Data AnalysisLead Generation