Search Engine Optimization (SEO) Specialist

Mexico City, Mexico; Etobicoke, CanadaFull-TimeMiddle

Salary not disclosed

Job Details

2-4+ years of hands-on experience managing paid media campaigns, especially Google Ads and Meta Ads.
Solid experience in Paid Ads creative strategy and testing.
Proven track record of improving ROAS and managing budgets at scale.
Strong proficiency with GA4, Google Tag Manager, Google Search Console, and major SEO tools (Semrush).
Solid understanding of search engine algorithms, ranking factors, and PPC best practices.
Analytical mindset with ability to interpret data and turn insights into strategy.
Excellent communication, project management, and time-management skills.

Plan, build, and optimize campaigns across Google Ads and Meta Ads.
Perform keyword research, audience segmentation, targeting refinement, and budget allocation.
Monitor daily campaign performance and adjust bids, creative, and targeting.
Develop and test ad copy, creatives, and landing pages.
Implement conversion tracking using Google Tag Manager, GA4, and platform-specific tools.
Prepare weekly and monthly performance reports with insights and recommendations.
Collaborate with creative team to brief ad messaging, visuals, and formats.
Conduct on-page SEO improvements.
Perform technical SEO audits.
Track SEO performance using Google Search Console, GA4, and Semrush.
Identify opportunities for organic growth through competitive analysis.
Support link-building and outreach initiatives.