- Review strategy briefs, keyword strategies, and funnel plans before writing begins to ensure alignment.
- Edit content for strategic alignment, checking for persona, funnel stage fit, and search intent satisfaction.
- Develop and formalize editorial standards and QA processes to improve team efficiency.
- Analyze SERPs to identify and capture new ranking opportunities and keyword clusters.
- Perform final quality control on clarity, flow, tone, metadata, and formatting.
- Provide direct, actionable, and constructive feedback to writers.