Engagement Marketing Strategist
M
Modern HealthMental health benefits
Location: Remote - US, US based team members who live outside the Pacific time zone are expected to work at least six hours between 8 am and 5 pm Pacific time each workday.Full-TimeSenior
Salary81,200 - 119,400 USD per year
Apply NowOpens the employer's application page
Job Details
- Experience
- 5–8 years of experience in lifecycle marketing, customer marketing, member engagement, client strategy, integrated marketing, or a related field.
- Required Skills
- Project Management
Requirements
- Bring 5–8 years of experience in lifecycle marketing, customer marketing, member engagement, client strategy, integrated marketing, or a related field.
- Have experience developing communication or engagement strategies for multiple audiences, customers, clients, or market segments.
- Have experience planning and executing multi-touch, multi-channel campaigns.
- Understand how audience, message, timing, and channel work together in campaign planning.
- Demonstrate strategic consulting skills, including identifying business opportunities and recommending a focused path forward.
- Use data and performance insights to make recommendations, prioritize opportunities, and improve campaign effectiveness.
- Bring project management and organizational skills to manage multiple clients, priorities, and stakeholders.
- Demonstrate the ability to influence without authority and build alignment across cross-functional teams.
- Bring a member- or customer-centered mindset and prioritize clear, relevant, inclusive communication.
- Preferred: experience in healthcare, behavioral health, benefits, employee engagement, SaaS, or another complex, high-consideration product or service.
- Preferred: experience supporting enterprise clients or partnering with account, client success, customer success, or sales teams.
- Preferred: experience with lifecycle marketing platforms, CRM or marketing automation tools, campaign analytics, experimentation, or audience segmentation.
Responsibilities
- Partner with Client Managers to understand client goals, workforce needs, business moments, and member engagement opportunities.
- Develop client-specific communication strategies and campaigns to improve awareness, activation, ongoing engagement, and re-engagement.
- Equip Client Managers with strategic recommendations, talk tracks, campaign plans, and data-informed perspectives.
- Advise on audience segmentation, message sequencing, channel mix, localization, timing, calls to action, and measurement.
- Support client launches, open enrollment, benefit changes, new-hire moments, and relaunches.
- Develop custom communications and marketing recommendations that balance client objectives, member needs, operational feasibility, and brand standards.
- Build and improve repeatable playbooks, toolkits, templates, and frameworks for engagement strategy.
- Use campaign and population data to identify opportunities, recommend tests, evaluate performance, and improve future campaign strategies.
View Full Description & ApplyYou'll be redirected to the employer's site
