Growth Marketing Strategist
New
B
BuildingLinkProperty management software
Workable workplace: remote; Workable locations: United StatesFull-TimeMiddle
SalaryAnnual base salary: $95,000 - $105,000; Annual Bonus Eligible
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Job Details
- Experience
- 3 to 5 years in B2B marketing (ABM, demand generation, growth, or lifecycle)
- Required Skills
- SalesforceHubSpot
Requirements
- Bring 3 to 5 years of B2B marketing experience in ABM, demand generation, growth, or lifecycle marketing.
- Have independently owned a marketing program, segment, or market.
- Demonstrate a track record of growing revenue inside existing accounts and generating new pipeline.
- Have advanced-level fluency in HubSpot and hands-on experience building campaigns.
- Be comfortable working with Salesforce and product data.
- Set pipeline and revenue goals, test approaches, and explain results.
- Communicate clearly and tailor messages to board members, property managers, and management-company executives.
- Have strong knowledge of the Greater NYC market, including its terminology.
- Be able to build relationships with local property and management-company decision-makers.
- Property management or PropTech experience is a strong plus.
Responsibilities
- Own the NYC growth plan, prioritizing accounts, segments, and products across campaigns throughout the year.
- Grow existing customers through upsell and cross-sell of additional products and modules, and expand single-building relationships into management-company portfolios.
- Win new logos with account-based programs for priority buildings and management companies.
- Build and run multi-channel campaigns in HubSpot, personalized by account, persona, and product.
- Use AI and automations to develop an autonomous ABM marketing machine.
- Use data to prioritize opportunities, test channels, offers, and messaging, and forecast marketing impact.
- Partner with Customer Success to identify expansion signals and coordinate timing.
- Coordinate with Sales on larger opportunities and handoffs.
- Own attribution and reporting for marketing-sourced pipeline and revenue.
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