Technical Marketing Lead — Growth, Lifecycle & CRO

Sage HausFamily support services

Location: United States; Fully RemoteFull-TimeLead

Salary100,000 - 130,000 USD per year

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Job Details

Have owned a full demand funnel end to end and be able to explain what you built, changed, and the results.
Build automations and flows using tools such as Make, Zapier, Flodesk, Klaviyo, or ActiveCampaign, or be willing to learn relevant tools.
Write emails and build reminder sequences.
Analyze why people book calls but do not attend.
Work hands-on with landing pages, forms, and booking flows to identify and fix friction.
Use data to measure performance, explain results, and adjust plans.
Use AI as a workflow tool while maintaining thoughtful, human content.
Prioritize, test, learn, and ship iterations.
Experience with a two-sided marketplace, subscription or app business, or household services is a bonus.
Comfort connecting paid media, sales, content, and SEO is a bonus.

Audit existing lifecycle flows and establish a reliable performance baseline.
Build and improve CRM automations, email flows, and reminder sequences.
Identify and ship fixes with the highest revenue impact.
Optimize the conversion journey from first site visit through booked call, attended call, deposit, and subscription.
Review performance data, explain results, and adjust plans based on what the data shows.
Identify friction in landing pages, forms, and booking flows and ship improvements.
Connect demand-generation work across paid media, sales, content, and SEO.

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