Technical Marketing Lead — Growth, Lifecycle & CRO

JobgetherGrowth marketing

Based in United StatesFull-TimeLead

Salary100,000 - 130,000 USD per year

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Job Details

Demonstrated experience owning or significantly contributing to a full demand or growth funnel.
Hands-on experience building marketing automations, CRM workflows, lifecycle campaigns, and customer journeys.
Familiarity with Make, Zapier, Flodesk, Klaviyo, ActiveCampaign, or comparable marketing automation platforms.
Strong understanding of conversion rate optimization, landing-page performance, forms, booking flows, and funnel mechanics.
Ability to analyze marketing and funnel data, explain findings, and adjust strategy based on measurable results.
Strong copywriting, email marketing, and digital communication skills.
Comfort working with technical marketing systems and troubleshooting workflows, integrations, and digital experiences.
Ability to prioritize, launch practical first versions quickly, and improve results through testing and iteration.
Comfort using AI as a productivity, research, and learning tool while maintaining authentic communication.
Ability to collaborate cross-functionally, work independently, and take ownership of outcomes.
Experience with a two-sided marketplace, subscription or app-based business, household services, or a similar environment is a plus.
Familiarity with paid media, sales, content, and SEO is advantageous.

Own and improve the full demand funnel, from initial website engagement through booked calls, attended calls, deposits, and subscriptions.
Audit, rebuild, and optimize lifecycle and CRM foundations, prioritizing automation and improvements with revenue potential.
Build and manage automated workflows, email sequences, reminders, and customer journeys using marketing automation platforms.
Analyze funnel performance, identify friction points, and translate data into actionable conversion improvements.
Optimize landing pages, forms, booking experiences, and other digital touchpoints to improve conversion rates.
Develop and test growth initiatives across multiple channels, measuring and iterating on performance.
Collaborate with growth, paid media, sales, content, and SEO stakeholders.
Use AI tools to support research, experimentation, and execution while maintaining high-quality content.
Establish performance baselines, monitor key metrics, and communicate findings and recommendations to leadership.
Maintain clear, useful, and personalized digital experiences throughout the customer journey.

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