Product Marketing Director
S
Sierra SelectConsumer technology
United StatesFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 7+ years of experience in product marketing, brand marketing, go-to-market strategy, or a related field.
- Required Skills
- Project ManagementGoogle WorkspaceMarket Research
Requirements
- Have 7+ years of experience in product marketing, brand marketing, go-to-market strategy, or a related field.
- Bring proven experience developing product positioning and go-to-market strategies.
- Understand market research, competitive analysis, and customer segmentation.
- Have experience creating sales-enablement and product marketing materials.
- Demonstrate project management and cross-functional collaboration skills.
- Use market and performance data to inform decisions.
- Be proficient with Microsoft Office, Google Workspace, CRM, marketing, and analytics platforms.
- A bachelor’s degree in Marketing, Business, Communications, or a related discipline is preferred.
- Experience in consumer electronics, technology, appliances, outdoor living, distribution, or related industries is a plus.
- Experience with dealer, wholesale, or channel-partner networks is highly desirable.
Responsibilities
- Develop product marketing strategies aligned with company and revenue objectives.
- Own product positioning, messaging, value propositions, and competitive differentiation.
- Develop go-to-market plans for new products, launches, and portfolio updates.
- Conduct market, customer, competitor, and industry research to identify opportunities.
- Create product marketing materials, presentations, sales tools, product guides, and promotional content.
- Partner with sales, product, procurement, operations, and leadership teams to support product growth.
- Develop sales-enablement resources for dealer partners and sales teams.
- Translate technical product information into customer-facing messaging.
- Coordinate product launches and marketing activities across relevant channels.
- Track product marketing performance and provide insights and recommendations to leadership.
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