Creative Marketing Manager
New
H
Happy MoneyConsumer finance
Location: Remote, USAFull-TimeManager
Salary110,000 - 130,000 USD per year
Apply NowOpens the employer's application page
Job Details
- Experience
- 5+ years in graphic design, creative or content marketing, in-house or at an agency
- Required Skills
- Adobe Creative SuiteAdobe PhotoshopFigmaGraphic DesignSEO
Requirements
- Have 5+ years in graphic design, creative or content marketing, in-house or at an agency, owning both strategy and execution.
- Provide a portfolio spanning short- and long-form work, including paid ads, email, direct mail or print, web content and video.
- Have a strong graphic design foundation, including layout, typography, color and accessibility standards.
- Be expert in Figma and Adobe Creative Suite, including Photoshop and Premiere Pro, and use a mobile editing tool such as CapCut.
- Be comfortable on camera and willing to appear in content for Happy Money’s social channels.
- Be able to explain complex financial topics such as APRs, credit scores and debt payoff clearly.
- Have experience building content strategies and calendars and creating website content, with a working understanding of SEO and conversion.
- Have experience using performance data to guide creative decisions.
- Have experience preparing print-ready files and working with print and mail vendors.
- Have a track record of growing organic social channels and knowledge of social-first storytelling and trends on Instagram and TikTok.
- Be highly organized and self-directed.
Responsibilities
- Own creative strategy and execution across happymoney.com, paid social, paid search, lifecycle email, direct mail and organic social.
- Define creative success metrics and testing plans, evaluate performance, and decide what to scale, cut or iterate.
- Design paid ads, direct mail, email assets, landing pages and organic social creative as the primary in-house designer.
- Create web content, including landing pages, articles, guides and product pages, and partner with SEO/AEO.
- Lead organic social on Instagram, Facebook, TikTok and YouTube, and engage with followers with Customer Support.
- Plan, script, shoot and edit short-form video, and appear on camera for Happy Money’s social channels.
- Tell customer impact stories through photo and video, interviews and user-generated content.
- Build and manage a creator and influencer program, including partner sourcing, briefs, scripts and results tracking.
- Maintain an organized library of photos, video, graphics and licensed stock imagery, and evaluate creative tools and workflows.
- Coordinate reviews with agencies, freelancers, Communications, legal, compliance and bank partners; track performance and share results with marketing leadership, product and lifecycle teams.
View Full Description & ApplyYou'll be redirected to the employer's site
