Associate Director, Strategy
New
U
Underscore MarketingPharmaceutical media
Location: Remote-United StatesFull-TimeDirector
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Experience
- 2–3 years of professional experience (including internships) in marketing analytics, performance reporting, or related analytical roles
- Required Skills
- PythonSQLData visualizationA/B testingR
Requirements
- Bachelor’s degree in a related field, such as Data Science, Statistics, Marketing Analytics, or Applied Mathematics.
- 2–3 years of professional experience, including internships, in marketing analytics, performance reporting, or related analytical roles.
- Experience in or exposure to pharmaceutical media advertising across digital and traditional channels is required.
- Strong presentation skills and experience presenting deliverables to clients.
- Proficiency with data visualization.
- Working knowledge of SQL, Python, or R for data manipulation and analysis is a plus.
- Understanding of media measurement frameworks, such as attribution modeling, MMM, and lift studies.
- Familiarity with AI/ML concepts and tools for reporting or analytics automation is advantageous.
- Strong analytical thinking and problem-solving skills.
- Ability to translate data into clear, actionable insights for non-technical audiences.
- Ability to manage multiple projects independently in a fast-paced, client-driven environment.
Responsibilities
- Own and manage regular media performance reporting for multiple pharmaceutical accounts, ensuring accuracy, clarity, and timeliness.
- Analyze marketing and media performance data to identify trends, insights, and optimization opportunities.
- Translate complex datasets into clear narratives and actionable recommendations for internal teams and clients.
- Develop dashboards, visualizations, and scorecards using tools such as Tableau, Power BI, or Google Looker Studio.
- Apply analytical frameworks, attribution methodologies, test/control analyses, and other marketing effectiveness measurement approaches to evaluate performance and guide media strategy.
- Support the design and interpretation of A/B tests, pilots, and controlled experiments.
- Contribute to modeling and predictive analysis projects.
- Collaborate with internal agency teams and leadership to develop and refine reporting and analytics offerings and the agency roadmap.
- Support and execute opportunities to integrate or leverage AI and automation to improve reporting speed, accuracy, and insights generation.
- Work with media, account, and technology teams to enhance data flows, reporting templates, and processes.
View Full Description & ApplyYou'll be redirected to the employer's site
