Senior Field Marketing Manager, Events
New
H
HarnessB2B SaaS
Remote or Hybrid within the West Coast of the U.SFull-TimeManager
Salary125,000 - 140,000 USD per year
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Job Details
- Experience
- 5+ years of experience in B2B SaaS field marketing, strategic events, or integrated marketing
- Required Skills
- Project Management
Requirements
- Bring 5+ years of experience in B2B SaaS field marketing, strategic events, or integrated marketing.
- Have experience supporting enterprise sales organizations.
- Have a track record of developing and executing integrated field marketing and event strategies that drive measurable pipeline, revenue, executive engagement, and brand awareness.
- Build strong relationships with Sales counterparts and partner with Demand Generation and Product Marketing on go-to-market initiatives.
- Manage multiple complex, high-impact programs simultaneously with strong organizational and project management skills.
- Use performance metrics and insights to optimize marketing investments, measure ROI, and inform strategic decisions.
- Manage marketing budgets, agency relationships, vendors, and event production from planning through execution.
- Have presentation and stakeholder engagement skills for working with executives, customers, and external partners.
- Be willing and able to travel 25–30% of the time for onsite event management.
Responsibilities
- Own the strategy, planning, and execution of the North America regional field marketing event portfolio, aligning investments with revenue goals, product launches, and go-to-market priorities.
- Build scalable event playbooks and operational frameworks for multiple regions and product lines.
- Evaluate sponsorship opportunities based on audience fit, pipeline potential, executive engagement, and business impact.
- Develop engagement strategies before, during, and after events for high-value prospects and customers.
- Manage end-to-end event execution, including budgets, vendors, staffing, creative, production, logistics, and onsite operations.
- Track engagement, pipeline, revenue influence, and ROI KPIs, using performance data and attendee insights to optimize investments.
- Develop post-event recommendations to guide future investments and improve event strategy.
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