Email Marketing Director
New
J
Junior Achievement USAEducation
Location: United States - Remote; candidates must reside in and be authorized to work in the United States at the time of hire and throughout employment.Full-TimeDirector
Salary77,000 - 100,000 USD per year
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Job Details
- Experience
- 4 to 6 years of progressively responsible experience in email marketing, marketing automation, digital marketing, or a related discipline
- Required Skills
- HTMLCSSGoogle AnalyticsHubSpot
Requirements
- Bachelor’s degree in marketing, communications, or a related field, or an equivalent combination of education, training, and relevant experience.
- 4 to 6 years of progressively responsible experience in email marketing, marketing automation, digital marketing, or a related discipline.
- Experience leading complex, cross-functional initiatives.
- Experience developing email marketing strategy, managing large-scale campaign portfolios, and improving marketing processes.
- Ability to use performance data to influence strategy, priorities, and investment.
- Knowledge of audience segmentation, lifecycle marketing, personalization, deliverability, database hygiene, sender reputation, experimentation, and performance measurement.
- Proficiency with email marketing and marketing automation platforms such as Dynamics 365, HubSpot, Constant Contact, or comparable tools, including CRM integration and campaign reporting.
- Experience interpreting campaign and web analytics and translating performance data into actionable recommendations.
- Experience advising stakeholders and enabling distributed teams or partners to execute campaigns within shared standards and processes.
- Knowledge of GDPR, CAN-SPAM, opt-in practices, and other email marketing data protection and compliance requirements.
- Working knowledge of HTML and CSS for email template customization, responsive design, quality assurance, and troubleshooting.
- Ability to manage complex projects, optimize processes, establish priorities, and execute in a fast-paced, deadline-driven environment.
Responsibilities
- Develop the email marketing strategy, roadmap, and performance goals aligned with audience and marketing objectives.
- Manage complex email programs from concept through delivery and analysis, including campaign architecture, content, scheduling, segmentation, personalization, testing, and deployment.
- Maintain standards for email copy, visual presentation, calls to action, responsive templates, brand voice, accessibility, and user experience.
- Develop audience segmentation and lifecycle strategies using demographics, preferences, engagement, and behavior.
- Design and manage A/B and multivariate testing to improve content, timing, frequency, targeting, conversion, and campaign effectiveness.
- Develop the email measurement framework and turn campaign performance data into strategic recommendations and process improvements.
- Oversee email database quality, list governance, opt-in practices, deliverability, sender reputation, and compliance.
- Evaluate platform capabilities, automation opportunities, and emerging practices to recommend scalable improvements.
- Coordinate cross-functional planning with marketing, design, content, analytics, technology, and other stakeholders.
- Provide guidance, tools, standards, and consultation to JA associates across the country.
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