Sr. Manager or Director, Growth Marketing
New
J
JobgetherTelehealth and wellness
Based in the United States; 100% remote work within the United States, Eastern Time (EST) hoursFull-TimeManager
SalarySr. Manager base salary: $115,000–$135,000 annually. Director base salary: $120,000–$150,000 annually. Sr. Manager discretionary annual bonus eligibility: up to 15%. Director discretionary annual bonus eligibility: up to 20%.
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Job Details
- Experience
- At least 5 years of experience in performance marketing, digital media, growth marketing, or a closely related field; Director-level candidates should typically bring 7+ years of relevant experience.
- Required Skills
- Google AnalyticsMicrosoft Excel
Requirements
- At least 5 years of experience in performance marketing, digital media, growth marketing, or a closely related field; Director-level candidates should typically bring 7+ years.
- Deep hands-on expertise in paid search and paid social, including campaign strategy, execution, optimization, and ownership of meaningful media budgets.
- Strong understanding of performance marketing fundamentals, including LTV efficiency, attribution, conversion metrics, channel economics, and budget optimization.
- Experience with conversion rate optimization, landing page performance, funnel optimization, and structured experimentation.
- Analytical capabilities, including experience using Google Analytics, Excel, and performance reporting tools.
- Ability to interpret complex performance information and communicate key implications and recommended actions to non-technical stakeholders.
- Comfort operating in ambiguous and rapidly changing environments, including evolving business objectives, new product launches, and shifting performance indicators.
- Ability to manage priorities independently in a fast-paced remote environment.
- Ability to collaborate with marketing, product, and business stakeholders.
- For Sr. Manager-level scope, experience owning mid-sized paid media budgets and executing growth strategies with some guidance in highly ambiguous or early-stage situations.
- For Director-level scope, experience owning larger multi-channel budgets, independently building growth strategies or functions from the ground up, and influencing senior stakeholders on strategic and budget decisions.
- Demonstrated ability to operate with a high degree of autonomy and take full ownership of measurable growth outcomes.
Responsibilities
- Establish the foundation for customer acquisition, conversion, and retention across the telehealth and wellness offering.
- Own paid acquisition strategy and hands-on execution across paid search and paid social, including campaign architecture, optimization, budget allocation, and performance management.
- Develop and execute full-funnel growth strategies that support revenue objectives and business priorities.
- Lead conversion rate optimization across advertising engagement, landing pages, funnel progression, and purchase.
- Build and maintain reporting frameworks across paid channels and translate performance data into actionable insights for leadership and stakeholders.
- Own the website experimentation roadmap by developing hypotheses, designing tests, analyzing results, and scaling successful initiatives.
- Monitor conversion rates, acquisition efficiency, attribution, customer economics, and other key performance indicators to inform channel and budget decisions.
- Partner with marketing, product, and business teams to align growth initiatives with customer needs, product priorities, and organizational goals.
- Establish scalable growth processes and operating rhythms for acquisition and optimization decisions.
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