- Develop the email marketing strategy, roadmap, and performance goals aligned with audience and marketing objectives.
- Manage complex email programs from concept through delivery and analysis, including campaign architecture, content, scheduling, segmentation, personalization, testing, and deployment.
- Maintain standards for email copy, visual presentation, calls to action, responsive templates, brand voice, accessibility, and user experience.
- Develop audience segmentation and lifecycle strategies using demographics, preferences, engagement, and behavior.
- Design and manage A/B and multivariate testing to improve content, timing, frequency, targeting, conversion, and campaign effectiveness.
- Develop the email measurement framework and turn campaign performance data into strategic recommendations and process improvements.
- Oversee email database quality, list governance, opt-in practices, deliverability, sender reputation, and compliance.
- Evaluate platform capabilities, automation opportunities, and emerging practices to recommend scalable improvements.
- Coordinate cross-functional planning with marketing, design, content, analytics, technology, and other stakeholders.
- Provide guidance, tools, standards, and consultation to JA associates across the country.
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