- Establish and advance enterprise brand, marketing, communications, and market engagement strategy in partnership with executive leadership.
- Direct national outreach and awareness strategies to increase visibility and engagement with priority audiences.
- Set strategic direction for business-to-business marketing targeting education decision-makers, corporate leaders, and foundations.
- Lead an agency-style shared-services model providing marketing support, brand standards, and toolkits to over 90 JA offices nationwide.
- Establish the enterprise roadmap for marketing technology, digital engagement, and D365 CRM-connected automation.
- Manage and develop a multidisciplinary team of approximately ten professionals across creative services, brand, and content.
- Provide executive oversight of the marketing budget, resources, and external partners.
LeadershipStakeholder managementDigital Marketing+2 more