Manager, Email & SMS Marketing
J
JobgetherEmail and SMS marketing
Remote position within the United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 7+ years of experience managing email and SMS marketing campaigns; 3+ years of experience leading marketing teams.
- Required Skills
- HTMLCSS
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field; a master’s degree is preferred.
- 7+ years of experience managing email and SMS marketing campaigns using enterprise platforms such as Salesforce Marketing Cloud and marketing automation technologies.
- 3+ years of experience leading marketing teams, including hiring, coaching, development, and performance management.
- Strong proficiency in HTML, CSS, and dynamic content creation.
- Strong data analysis and reporting capabilities, including translating campaign metrics into strategic insights.
- Expertise in audience segmentation, list management, personalization, and email/SMS marketing compliance.
- Project management and cross-functional collaboration experience, particularly with complex, multi-layered initiatives.
- Written and verbal communication skills, including presenting recommendations to senior-level executives.
- Active involvement in an evangelical Christian church.
- Ability to work independently in a remote environment while collaborating with distributed teams.
- Required travel to Nashville approximately 2–4 times per year.
Responsibilities
- Lead, coach, develop, hire, and manage the performance of Email and SMS Marketing Strategists and Specialists.
- Develop and execute an integrated email and SMS marketing strategy aligned with organizational goals and audience needs.
- Oversee campaign planning, creation, testing, deployment, and optimization using Salesforce Marketing Cloud and Attentive.
- Develop audience segmentation and personalization strategies.
- Monitor campaign KPIs and performance data, and turn insights into recommendations and improvements.
- Ensure email and SMS programs comply with applicable requirements, including CAN-SPAM, GDPR, and TCPA.
- Coordinate campaigns with content, creative, IT, marketing, and other cross-functional teams.
- Optimize workflows, templates, automation, and operational processes.
- Identify marketing trends, technologies, and techniques that may strengthen engagement, retention, and customer experiences.
- Present marketing insights and recommendations to senior stakeholders and manage multiple complex initiatives.
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