Email & SMS Marketing Strategist

JobgetherDigital marketing

This is a remote U.S. opportunityFull-TimeSenior

Salary not disclosed

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Job Details

Experience: 5+ years of experience managing email and SMS marketing campaigns
Required Skills: Data AnalysisHTMLCSSA/B testing

Bachelor’s degree in Marketing, Communications, or a related field required; a master’s degree is preferred.
5+ years of experience managing email and SMS marketing campaigns using enterprise platforms such as Salesforce Marketing Cloud and Attentive.
Strong proficiency in HTML and CSS, including building and troubleshooting responsive, mobile-friendly email templates.
Expertise in audience segmentation and data analysis using subscriber behavior and demographics.
Experience planning, executing, and analyzing A/B tests to optimize campaign performance.
Project management skills and experience coordinating complex campaigns across cross-functional teams.
Written and verbal communication skills, including presenting information and recommendations to senior stakeholders.
Working knowledge of email and SMS marketing regulations, including CAN-SPAM, TCPA, and GDPR.
Active involvement in an evangelical Christian church.
Willingness and ability to travel to the Middle Tennessee area approximately 2–4 times per year for team gatherings.
Preferred experience with Salesforce Marketing Cloud features such as Journey Builder, Data Extensions, AMPscript, and Marketing Cloud Connect.
JavaScript exposure and experience with direct mail and social media integrations are preferred.

Plan, build, test, and launch end-to-end email and SMS campaigns.
Develop and maintain responsive, mobile-friendly email templates using HTML and CSS, including dynamic content and advanced segmentation.
Create audience segments using subscriber behavior, demographics, and other relevant data.
Monitor campaign performance metrics, including open, click-through, and opt-out rates, and identify opportunities to optimize.
Design and execute A/B tests across subject lines, messaging, layouts, and other campaign elements, then interpret results.
Partner with content, design, and marketing stakeholders to align campaign requirements with organizational objectives.
Manage campaign timelines, assets, dependencies, and cross-functional deliverables.
Support integrations involving direct mail, social media, marketing automation, and data management.
Ensure campaigns comply with CAN-SPAM, TCPA, and GDPR.

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